Serasoft



Beauty





To achieve the objective in increasing awareness and engagement in Serasoft’s social media, we created three main pillars. Those are the interactive content (quiz), product-information content, and testimonial. To increase their visibility in the eye of the customer, we presented them in pastelized colours.



Product Oriented



As the product that is relatively new in Indonesia compared to other beauty shampoo, Serasoft need to strengthen their product image in customer’s view.


Through beauty shot, digital imaging, we are displaying the beauty of Serasoft’s product and share the awareness about the product.



Product Review



Customer’s voice is the best advertisement and we implement the approach to share one’s experience with Serasoft to strengthen their brand image among the users.



Quiz



Through a creative yet fun approach we are trying to create an engagement with the audience. These simple fun approach not only starting conversation to audience but also communicate about the product knowledge.



Tips



Through this content, we keep communicating tips about Shampoo & Healthy Hair, Hairstyling, Hair Care,so that they are always glowing and stand out with beautiful hair every day.



Challenge



In purpose to reach wider audience, we have Challenge Content to increase engagement and also help build trust.



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